Confronting the "Barbosanisation" of Civil Engineers

Civil engineers play a fundamental role in shaping society through infrastructure development, yet they are frequently undervalued and unfairly blamed for systemic failures. The term "Barbosanisation," inspired by the story of Moacir Barbosa, a Brazilian footballer scapegoated for his team’s defeat, reflects this phenomenon of misplaced blame overshadowing significant achievements. 

This presentation explores the challenges faced by civil engineers in a world quick to assign fault but slow to recognise success. It highlights how public misconceptions, insufficient advocacy, and a lack of visibility in decision-making processes have contributed to the undervaluation of the profession. 

Strategies for addressing these issues are outlined, including rebranding civil engineering to highlight its essential contributions, fostering stronger engagement with the public, and showcasing the overwhelming successes that often go unnoticed. The presentation also underscores the importance of continuous learning, leadership development, and active participation in shaping policies to ensure that civil engineers are seen as indispensable contributors to societal progress. 

By embracing these approaches, civil engineers can reshape perceptions, mitigate misplaced criticism, and reinforce their critical role in building a sustainable future. This discussion aims to inspire a renewed sense of pride and purpose, equipping civil engineers with tools to redefine their narrative and secure their rightful place in the world.